These clever engineers design and manufacture automotive paint booths. They had a logo and some collateral, but felt it was time to pull all of their different communication together with one updated ‘look’. And these guys are growing fast, so beyond just a logo redesign, they needed a brand strategy that would empower employees to market the company correctly when good opportunities arose. The effect of all this work? A strong brand that’s poised to grow with the company, and employees who know what ‘looks right’ when it comes to communicating the brand they represent.