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Thoughts on Marketing Leadership

Campaign Results Falling Flat? Consider Investing in Your Brand.
Resident senior marketer and brand enthusiast Stephanie Millman offers advice for companies struggling with marketing challenges.
2018 Predictions
Now that we’ve finished our goals and plans for 2018 and beyond, I thought I’d share some of my industry predictions.
Brand Reputation on the Line?
Dealing with rumors, mishaps, or plain misinterpretations.
Positioning Your Brand
Claiming many attributes is not how you position your brand in a competitive marketplace.
Marketing Report How-To
Here's the fun way to pull together data for a marketing report and convert it into knowledge to provide information that allows an organization to make better decisions.
What's Your Value Proposition?
Does your "Unique Value Proposition" separate your company, its products, and services from the competition?
Pokémon: Reinventing the Category
"Voice of Customer" behavior research translates into dedication, time, and money, but it will reveal the potential for true innovation.
The Power of the Secret Sauce: Keeping the Proprietary Part of Your Product Proprietary
How can you promote your product without divulging information about what makes your equipment or process better?
Structuring an Effective Sales Conference, Pt. 2
Here's how to align your sales conference with measurable objectives and staff it with the proper support to result in an excellent company investment that achieves revenue targets.
How to Structure an Effective Sales Conference
Planning a sales conference can result in significant benefits for sales, marketing, service, and executive teams as well as sales growth.

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FLIGHT ID: Strategic Marketing | (360) 607-4902 | soar@flight-id.com